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e.g. I'm raising £X to "do this amazing thing" which "will have these awesome results / solve this problem / help all these people".
Imagine you're pitching on Twitter. But without all the hashtags…
Give an intro about yourself and anyone else on your project team. It's good to be brief at this point – real fans can always ask to buy the full autobiography!
Here's your chance to capture your audience's attention! Tell us how what you're doing is unique, interesting, educational, entertaining, worthwhile, wild or socially valuable.
Liven up your pitch with photos and videos to give a better feel for what you're attempting.
Add your website, Twitter, Facebook, Tumblr or other sites where you'll be giving (very regular) updates during your fundraising campaign. Remember to tell people to "Follow us to find out how we're doing!"
If 125 donors make a gift to the TCU and UNTHSC School of Medicine, Ann ‘64 and Jerry Secrest will give an additional $50,000.